2023年5月19日(星期五)下午14:00-16:30 ，北大光华-Kellogg国际EMBA项目将在 广州 举办 公开课暨项目宣讲会。 本次活动中，我们特别邀请到光华管理学院副院长、EMBA中心主任马力教授为大家带来主题公开课，为您还原一场经典的国际EMBA课堂体验。届时，马力教授也将全面介绍北大光华-Kellogg国际EMBA项目特色，两名项目校友及学员也会来到现场，从亲历者的角度分享他们在项目中的所学所获。此外，我们也非常荣幸地邀请到华南美商会会长哈利博士莅临现场。活动设有互动交流环节，诚挚欢迎各位报名参加！

The Guanghua-Kellogg EMBA program invites you to attend a sample class & info session on May 19, 2023 in Guangzhou. On this event, we are honored to welcome Professor Li MA, the Associate Dean and Director of EMBA programs at Guanghua School of Management, Peking University, to share his insights on the topic “Managing Foreign Firms: Whose way?”. He will also share with you the program"s structure and its expansive networking opportunities. Following the speech, a GK alumnus and a GK student will also be joining us to share their first-hand learning experiences. On this occasion, the president of AmCham-South China, Dr. Harley Seyedin, will join the event as a special guest as well. All participants will have the opportunity to directly interact with our speakers and admissions team. We all look forward to seeing you!

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马力 教授 Professor Li MA

北京大学光华管理学院

副院长、EMBA中心主任

Associate Dean, Director of EMBA Programs at Guanghua, Peking University

管理跨国企业：何为最优法

Managing Foreign Firms: Whose Way?

在市场全球化的浪潮之下，国际经济相互依存，企业越来越多的从事跨国经营、参与国际竞争与合作。随着外企入驻中国市场、中国公司向国际投资发展，经营者的管理模式也愈加决定着跨国公司本土化的成败。面对不同的国情、政策、技术和人才，外国公司究竟该如何平衡内核传统与他乡之俗？母公司的模式还能否在当地市场畅通无阻？本期课程中，马力教授将通过实际案例，为您从运营业务、本地事务、人员管理等多层面分析针对外国公司的最优管理逻辑和方式。

The modern wave of globalization has driven countries to become more economically interdependent and companies to engage in more international cooperation and competition. As multinational companies have expanded into China and vice versa, finding the optimal management approach to localization has become increasingly important to their success. When confronted with different regulations, policies, technology, and workforces, how should multinational companies balance local needs and their management practices? In this lecture, Prof. Li Ma will evaluate the cases of various multinational firms, examining their operations, personnel management, and the local business landscape to reveal their most successful management approaches and practices.

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六月 June

北大光华-Kellogg国际EMBA是中国大陆地区首个中美合作EMBA联合学位项目，同时汇聚两所名校的一流师资力量、严谨前沿的课程体系，将西方先进的管理理念与中国政治经济特点完美融合，旨在培养“通中国，济天下”的全方位高端管理人才，推动企业在中国与国际市场上取得成功发展。

我们期待

✦ 希望从全球化视角认知当今世界变化，帮助企业实现转型升级的企业家；

✦ 从事国际化业务，计划开拓全球海外市场的企业高级管理人员；

✦ 立足中国市场，期待以国际视野提升竞争力的跨国企业领导者或专业人士。

如果您

✦ 已取得教育部认证的本科学位；

✦ 具有8年以上核心管理层全职工作经验；

✦ 能充分适应英语学习环境。

欢迎您申请加入

北大光华-Kellogg国际EMBA项目！